Sunday, June 10, 2007

On keeping new members

Visitors decide whether or not to stay in groups, organizations and religious communities by asking the following questions: “Will you remember my name? Will you accept me as I am? Will you listen to me? Will you care?”
Mind you, potential members don't ask these questions openly.
Established members would like to answer: “Of course, we will remember your name. Of course, we will accept you as you are. Of course, we will listen to you. Of course, we will care.”
But our visitors who never return are those who know what our answers were. Members of the group didn't remember their names. They didn't accept them as they were. They didn't listen to them. And they didn't care.